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Fanzia and AABA Enter in Multi-Year Partnership to Expand Media and Broadcasting Capabilities

Updated: Jul 23, 2023

Fanzia Broadcasting

Los Angeles, CA - Fanzia, a leading sports technology startup, is proud to announce the expansion of its partnership with the American Armenian Basketball Association (AABA) for a two-year commitment of exciting basketball action. As the official media partner of the AABA, Fanzia will be providing a range of production, media, and fan engagement services for the league.

The AABA saw robust success last season with its partnership with Fanzia, with expanded league reach to more teams, retention of all old sponsors, and the addition of new sponsors on improved terms. The league and Fanzia are both excited about this long-term partnership and look forward to working together to grow the sport of basketball in the American Armenian community.

The Spring season of AABA began on February 25th and the games will be streamed live on YouTube, Twitch, and Twitter Live, providing fans with easy access to all the action.

“We are thrilled to deepen our partnership with Fanzia for a two-year commitment,” said Rich Elmoyan, Director of AABA. “Their commitment to delivering innovative production, media, and fan engagement services aligns with our mission of promoting and growing the sport of basketball in the American Armenian community. We are excited to continue working with Fanzia and are optimistic about our collaborative future.”

“We are excited to partner with the AABA for the long term and help grow basketball in the American Armenian community,” said Fanzia CEO, George Kekejian. “Our focus is on providing a comprehensive suite of services to help the league reach new heights, and we believe that the AABA is the perfect partner to help us achieve this goal.” Fanzia's focus in the upcoming years are to improve monetization of the league's assets and attract the community to watch games in person and on live streams.

For more information, please contact:

About Fanzia: Fanzia is a leading sports technology startup providing innovative solutions for the sports industry. With a focus on fan engagement, player development, and partnerships, Fanzia is dedicated to delivering the best possible experience for all stakeholders in the sports world.

About the American Armenian Basketball Association: The American Armenian Basketball Association is a non-profit organization dedicated to promoting and growing the sport of basketball in the American Armenian community. With a focus on player development, community outreach, and competitive excellence, the AABA provides opportunities for players of all ages and skill levels to participate in organized basketball programs.

For more information or sponsorship inquiries, please contact:


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